Kampala. MultiChoice has, on Thursday morning, July 22, endorsed Next Media Services’ Nxt Radio to join the DStv’s audio bouquet.
In partnership with DSTV, the achievement will facilitate Nxt Radio broadcasting services limitlessly across the country.
Embracing the new technology will boost Nxt Radio’s frequency signals. Doubling its Frequency, the radio station is now casting both FM at 106.1 and DSTV channel 898.
To Next media, Nxt Radio, in particular, will have no limit regarding coverage and audience across the country for as long as one is subscribed to DSTV. This is geared to create a variety of services from both partners; Multichoice and Next Radio, in this new innovation.
The development is will without excluding local residents benefit every listener.
As the first audio-visual radio station in the country will air on Multichoice’s E36 platform.
Each passing day, @nxtradioug continues to get closer to the dream we had starting it less than 3 years ago – being the No. 1 radio station in Uganda & biggest audiovisual radio station in Africa. Getting on @DStvUganda on Channel 898 is a milestone. Issa Vibe! #NxtRadioOnDSTV pic.twitter.com/Z4GpPltpPN
— Kin Kariisa🇺🇬 (@KKariisa) July 22, 2021
The launch of NXT radio is a “step towards expanding what we offer as an edutainment brand to offer alternative radio content both DStv and GOtv,” Joan Semanda Kizza, the PR and Communications Manager, MultiChoice Uganda said.
Marcus Kwikiriza, the General Manager at NXT Radio promised to deliver top-notch radio content to its audience.
“We strongly believe that this move will enable us to reach an even bigger audience, allowing listeners to access radio on their TV with just a tap of a button,” Kwikiriza observed.
According to Assimwe Collins, Multichoice Marketing Manager, the partnership was to ’embrace the new technology” by which people and can now listen in to the radio whilst viewing what’s being cast.
Next Media Services (NMS) boss and media mogul, Kin Karissa welcome the unveiling of Nxt Radio 106.1fm on the DSTv audio bouquet.
Each passing day, Nxt radio continues to get closer to the dream we had starting it less than 3 years ago – being the No. 1 radio station in Uganda and the biggest audiovisual radio station in Africa. Getting on DStvUganda on Channel 898 is a milestone. Issa Vibe!,” Kariisa tweeted.
MultiChoice welcomes any other radio stations with interest since embodying onto the DSTV platform is free.
Unfortunately, the development is only limited to DSTV services via decoder with both partners working on adding in on the MultiChoice App and web platforms soon.
“This service is only enabled on the DSTV decoder platform, however, we would love to upgrade it online and on the DSTV app services so serve every type of customer and an Nxt Radio listener,” Asiimwe Collins, Multichoice Head of Marketing explained.
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Nxt Radio launched its services in October 2018 and has been broadcasting limited to Kampala and the capital suburbs.
In relation to this, Nxt Radio becomes the second national radio after Radio One to join the DSTV platform, courtesy of MultiChoice.