MultiChoice Group is set to introduce a new channel offering: Maisha Magic Movies. The channel which went live yesterday at 4pm (EAT) will be available exclusively to DStv subscribers on Compact, Compact Plus as well as Premium packages.
The unique offering is inspired by and targeted primarily at the Ugandan, Kenyan and Tanzanian market but will be available across all key markets across the African continent.
In anticipation of the new strategic offer that addresses viewer demand, Barbara Kambogi, Channel Head Maisha Magic Movies, at MultiChoice said, “We continuously study audience behavior and tailor-make our offering to match the needs of the market at hand hence the launch of Maisha Magic Movies”.
The channel has been positioned as a game changer within the target market as well as in an industry where the creation of local movies has proven to be in deficit. Viewers can look forward to some exciting homegrown titles in the following genres: action, thriller and drama that they can be equally proud of and call their own.
“We are working alongside local producers in Kenya, Tanzania and Uganda and continuously grooming and mentoring the teams to produce world class content that resonates with the cultural nuances of the market thus making the content not only exciting but relatable to the viewer” said Kambogi.
Joan Semanda Kizza, the PR and Communications Manager at MultiChoice Uganda expressed her excitement about spearheading the hyper local movie channel as well as the investments that have been injected by MultiChoice which are set to ensure for growth and accessibility of premium and local movie content across the globe.
This channel launch which follows the launch of Pearl Magic Prime in Februrary further drives the MultiChoice Group agenda of delivering great local content to our customer base.
“We will continuously study audience taste and where warranted, adjust the content to ensure that we remain relevant and topical throughout the life cycle of the movie channel,” said the Colin Asiimwe, the Head of Marketing at MultiChoice Uganda.
DStv customers are encouraged to stay connected and set their reminders as to not miss the the best in East African movies produced by renowned content curators, notably: Lovis Marcel Asimwe who started his career in 2008 and equally known for his astounding productions entitled: A reason to die (2012), Kiraurau (2015), Nambachi (2016), Mwisho wa hukumu (2020) and the reviting Kutu (2021) which aired on Tanzania’s most loved local story teller- Maisha Magic Bongo.
Others are; Mulwinda Richard, award winning and most nominated Director and Producer for Uganda movie category. Richard started his career in 2006 and launched his biggest career break in 2011 through his movie With Cindy and later in 2016 through his movie entitled Freedom Movie that scooped numerous awards both locally and internationally and Kang’ethe Mungai; Film Producer, Director and Scriptwriter from Kenya.
His notable films include the multi award winning World Tofauti that featured Avril (Judith Nyambura), one of Kenya’s top singer, songwriter and actress as well as prolific award-winning actor Innocent Njuguna. Who can forget the reviting action based Uradi (2021), which featured Kenya’s top actors such as Robert Agengo, Peter Kawa, Bilal Mwaura and Shiks Kapyenga.
Movies to Look Out For On Maisha Magic Movies, Dstv Ch 141 include among others;94 Terror ,Damu Moja, Freedom Movie, Kizingo, Kutu,Mume Mzee, Sangita,The Torture and Worlds Tofauti
Maisha Magic Movies is a general entertainment movie channel that caters for the Tanzanian, Kenyan and Uganda Market. The channel showcases authentic local movies with narratives that excite and resonate with the audience.
MultiChoice Group (MCG), which listed in the Main Board of the JSE on 27 February 2019, is one of the fastest-growing video entertainment providers globally, delivering entertainment products and services to 20.9m households across 50 countries on the African continent. Its track record of more than 35 years is reflective of a commitment to provide audiences with only the best local, sport and international content.
MCG’s strong partnerships with distributors, installers and telecommunication companies, along with its well-established payment solutions, competitive pricing and choice of viewership packages continue to secure its place in the global market, while also providing solutions unique to the African market.
Its direct-to-home (DTH), digital terrestrial television (DTT) and over-the-top (OTT) solutions enable the business to stay relevant and aligned to changing consumer habits while capturing new markets.
Content is at the very core of the business. MCG aims to deliver quality content anywhere, anytime and on any device through a comprehensive video entertainment offering at different price points. As pioneers in African video entertainment, MCG plays an important role in making information and entertainment easily accessible to Africans.
MCG aims to secure content rights in a manner that is cost-effective and reflective of the diversity of its audiences. Its substantial portfolio includes award-winning local content (a key differentiator in its service offering), a leading sports offering (including production capabilities) and access to international content, which is all shared on the group’s platforms: DStv, GOtv, Showmax, M-Net and SuperSport.
MCG has superior technology capability through the security solutions that Irdeto, its technology company, brings to the group. These solutions enable MultiChoice to protect its investment, create new offerings and combat cybercrime. With more than 50 years’ expertise in software security, Irdeto’s software security solutions and cyber services protect over 6bn devices and applications for some of the world’s best brands.