Kiss Condoms TV Ad Draws Complains

Uganda AIDS Commission-UAC wants the Kiss condom advert airing on various televisions pulled down and recalled.

The Commission accuses those behind the advert of failing to follow the right procedures before broadcasting it.

Dr. Nelson Musooba, Director General UAC, says they have written to Uganda Communications Commission to recall the advert.

All condom adverts ought to be approved by the Message Clearing Committee under UAC or the Social and Behavior Change Communication Committee in the Health Ministry, a process the suppliers of kiss condoms didn’t follow.

The approval process takes at least a month. The process starts with verification from the National Drug Authority. Once this is done, officials from UAC and the Health Ministry hold a series of meetings to go over the content and wording of the advertisement before they approval the advert for broadcast.

Pamela Ankunda, the Public Relations Officer Uganda Communications Commission has confirmed the complaint from UAC. “We received the complaint and it is under review. We can confirm that UAC wrote to both us and the people responsible for the advert,” she told URN.

Duncan Musumba, the Head of Marketing and Communication, Uganda Health Marketing Board and member of the Social and Behavior Change Communication Committee, says that it is important for all companies to follow the set procedure.

“Condoms are duo protection method used to control HIV but also unwanted pregnancies. They are an important tool and need to be verified in the right way to avoid confusion,” she said.

However, a source at Dkt East Africa, which is behind Kiss condoms insists that they followed the right procedure, adding that whatever problems they are facing are likely due to miscommunication between the National Drug Authority, Ministry of Health and Uganda AIDS Communication.

Our reporter reached out to WAB Advertising, which is representing the distributors of Kiss Condoms for a comment in vain.  An employee, who identified herself as Josephine Nankunda, said they do not want to comment on the issue.

The calls by the Commission to recall the Kiss condom advert comes three months after the Media Council and Consumer Federation of Kenya banned the advert on grounds that it had explicit content.

Records from the Health Ministry show that around 20 million condoms are used in Uganda each month. However, UAC says that less than half of the country’s population that is sexually active use condoms as a means of preventing HIV transmission.

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