MTN scoops three awards at the Digital Impact Africa Awards 2016
MTN Uganda this week scooped three of the thirteen Award categories available at this year’s Digital Impact Africa Awards.
The recognition affirms MTN’s commitment and contribution to adoption and usage of digital tools aimed at narrowing the digital divide across the continent.
MTN has consistently pursued its vision to deliver a Bold, new Digital World to its customer, which has seen the brand champion innovations and best practices in the digital space that include serving and engaging with the customer through the digital platform.
MTN Mobile Money was recognized as the Best Mobile Financial Service, MyMTN was recognized as the Best Mobile App of the Year while MTN was itself named the Digital Brand of the year.
MyMTN app was launched by MTN Uganda in September 2015 and gives users a richer and more seamless experience while using MTN Mobile Money or accessing any Self-care services from MTN. It runs on all smartphones with Android, Blackberry, iPhone or Windows phone operating systems.
In March this year, the MyMTN app was named the Most Innovative and Best Mobile App at this year’s Social Media Awards.
“We are delighted by this recognition at the Digital Impact Awards. The awards we won are a manifestation of our vision – to lead the delivery of a bold, new digital world. With our mobile money platform and the mobile app, MTN has utilized digital innovation to offer excellent customer experience,” said MTN Uganda’s Chief Marketing Officer, Mapula Bodibe.
MTN Uganda recently revolutionized its mobile financial services platform by introducing MoKash – a service that provides customers the ability to save and borrow money using their phones.
The Digital Impact Awards Africa project champions innovation and application of best practice to foster sustainability of digital innovations, products and services that will deliver maximum digital dividends across Africa.