Last weekend, it rained Heineken in Entebbe town as Heineken Club 45 was being launched.
In an effort to increase their footprint in the regional market, Heineken launched an exciting consumer campaign targeting Ugandan beer lovers dubbed Heineken Club 45.
Club 45 is a call to action for consumers to continue enjoying their favorite beer at a more affordable price, of 4,500 UGX.
Doveline distributors are among the first to benefit from this initiative which aims to capture consumers from around Kampala and Entebbe.
During the launch event at Doveline distributors Country Manager of Heineken Uganda, Juliana Kagwa noted that the campaign aims to drive broader appeal for consumers to continue enjoying their premium beer at a favorable price.