Black was the dress code as revelers made their way to the Golf Course Hotel in Kampala to celebrate Guinness’ new-look in the ‘All-Black VIP Party.’
The celebration that was christened the ‘Party of the Year’ attracted hordes of Guinness consumers and celebrities who included Nigerian Standup comedian Basket Mouth, musicians Chameleon, Cindy, Maurice Kirya, among others.
Headlining at the party was Ayodeji Ibrahim Balogun popularly known as Wizkid. A host of other performances had also been lined up for the night.
As early as 7pm, revelers were already making their way into the venue, anticipating an unforgettable night of fun and merrymaking.
Speaking prior to the event, Mark Mugisha, the Marketing Manager at Uganda Breweries Limited said; “We have put together the biggest party of the year for existing and new consumers to reveal to them that they can enjoy a colorful world of more. A world made of more style, more fun and more adventure.”
Despite having only two albums to his name, Wizkid has amassed a following of adoring fans world over and it was evident that the Nigerian superstar’s maiden appearance in Uganda was going to be a memorable one.
By 9pm, there a full house at Golf Course Hotel’s Banquet Hall drinking chilled Guinness that was available free of charge as they wiggled to mixes from Uganda’s top DJs like spin master, Aludah.
Afro-pop singer Cindy then took to the stage, belting out her popular hits like ‘Amateeka’, Selector, among others as the audience danced and sang along. The audience that was now fully in party mode created a sea of black waves as they danced, waved their hands and as is the norm today, took photos of the proceedings.
After Cindy’s performance, the DJs momentarily stole the show as they played different genres of music before Uganda’s self-proclaimed Music Doctor Jose Chameleon stepped onto the catwalk. In his signature coarse voice, the ‘heavyweight’ thrilled with his latest hits; ‘Wale Wale’, ‘Owakabi’, among others.
The party reached a crescendo when DJ Exclusive, Wiz kid’s official spin master took over the turntables. Hysterical screams could be heard as the lanky Nigerian prostrated before the audience.
His mixes ushered in the main act, Wizkid who was, as he said in the press conference a day before, eager to ‘bring the house down.’
He took the audience on a musical journey; kicking off with ‘Holla at yo boy’, ‘Tease Me’, before taking it a notch higher with his more recent tracks.
The award winning singer/songwriter then continued with JaiyeJaiye (featuring Femi Kuti), Star boy, Love My Baby and the very popular Only Man She Want (featuring Popcaan). He then performed Sexy Mama, a song hesang with Iyanya a popular hit among Ugandans.
As the party drew to a close, it was evident that the event had lived up to its billing as the Party of the year.
Uganda Breweries Limited’s Mark Mugisha says that the new-look Guinness still retains the dark, rich and deeply satisfying taste that the brand has come to be known for since 1759.
“By hosting our consumers to this party, our aim was to celebrate the new bold look of the brand and to show appreciation to them because they are behind the popularity of the brand. We shall as usual continue engaging with them in various for a,” he said.
The new look Guinness pack comes with more pronounced features including an accentuated harp, a more distinct, Arthur Guinness signature and a stylish foil cover that gives the pack a modern contemporary look.
Guinness has always engaged its customers in several activities and is the brand behind the popular television show Guinness Football Challenge, Guinness Fantasy Football Manager that saw several soccer fans win cash and prizes across Uganda.