Ugandan President Yoweri Museveni is among top most influential African leaders on Twitter, according to the latest finding of Burson-Marsteller’s Twiplomacy study 2014.
Twiplomacy is the leading global study of world leaders on Twitter, conducted by leading global public relations and communications firm Burson-Marsteller.
The study analyzes each leader’s Twitter profiles, tweet history, and their connections with each other. President Museveni who has only become active on social media, Twitter especially, already has over 40,000 followers.
His first tweet made on April 24, 2014, produced more than 1,900 retweets making it the most retweeted and most popular tweet so far. He now has less than 20 tweets which “have been shared out massively”.
Africa, according to the study, is home to some of the most active leaders on Twitter; seventy-seven percent of African leaders are on Twitter but they are currently not that well connected, either among themselves or with other world leaders. As per the study, President Museveni is the 20th most influential leader on Twitter at a global level.
Kenya’s President Uhuru Kenyatta and Rwanda’s Paul Kagame are Africa’s most followed leaders with more than 400,000 followers each while the @PresidenceMali has the most mutual Twitter connections.
US president Barack Obama tops the world-leader list with a colossal 43.7 million followers, with Pope Francis with 14 million followers. According to Burson-Marsteller, the rankings were determined basing on; tweets, following, followers, listed, the date the user joined Twitter, ratio followers/following, ratio listed/100 followers, tweets/day, retweets, % of retweets, user @mentions, average number of @mentions/tweet, @replies, % of @replies, links, average number of links/tweet, hashtags, average number of hashtags/tweet, tweets retweeted, among others.
Adapted From Sarah Kagingo
She is the Special Presidential Assistant on Communications