The service, supported by H+K teams in Beijing, Johannesburg, Nairobi, Kampala and Lagos to provide a full range of public relations and public affairs communications services for Chinese companies operating in the African continent.
China and Africa business ties are already strong. By the end of 2011 China’s cumulative foreign direct investment in Africa exceeded US$14.7 billion, up 60 percent from 2009. China is also the continent’s largest single investor and aid donor.
China has committed US$75 billion in aid and development projects in Africa in the past decade. Many of Africa’s roads, ports, buildings and other large-scale infrastructure projects are being built by Chinese companies. Investment from Chinese companies in Africa’s services sector is also increasing rapidly.
“More than ever, clients in China are seeking opportunities to expand their business overseas. Africa, with rich natural resources, rapidly developing industries and a booming consumer population, is an attractive destination,” said Ye Yu, H+K China co-president.
“Chinese companies recognize that H+K Strategies’ ability to act as a trusted strategic advisor around the world sets us apart. H+K ACCESS provides dedicated resources to help Chinese companies overcome the challenges they face in Africa and build a solid platform for business success.”