The Federation of Uganda Football Association has Sunday January, 12 2014 appointed ace journalist Ahmed Hussein as FA spokesperson.
The award-winning Red Pepper columnist cum ex-journalist will head the refurbished communications division within the FA to reflect the growing media needs of the organisation.
He replaces Rogers Mulindwa who this week decided to step down only seven months after former FUFA boss Lawrence Mulindwa threw in the towel as well in June last year, and was replaced by Moses Magogo. Mulindwa says that the eight years he has served in that position is enough for him to quit.
He plans to officially hand over the office in the next two weeks, or “at any convenient time as I may be advised by FA.
Among Hussein’s duties in his new job is making information on the FA’s activities readily available to the media and public, instantly responding to the media and handling publicity.
Crucially, Hussein and his team of Uganda Cranes media attaches will give a new focus to the FUFA’s official website and explore new media opportunities to effectively connect and communicate with the media and public.
Hussein will also speak on behalf of the FUFA and create avenues for officials and players to effectively communicate with the public.
Sources inside FUFA House said Hussein was headhunted for his ability after working in the local and international media for 15 years.
FUFA CEO Edgar Watson said that Hussein joins the FA with a wealth of experience and knowledge in communications and the football industry and will bring considerable energy and focus to the post.
“Ahmed Hussein’s decision to accept the offer to work for FUFA shows we are on track by attracting the best talent to ensure that Ugandan football continues on the right path,” Watson said.
“His achievements, knowledge and expertise show that he will succeed in this post and achieve the targets we have set for him.
“With his experience at the highest level of football journalism and contacts we have the trust that he will lead our ambition to reach the communication standards of Fifa and Caf.”
“Therefore, all matters about FUFA in this regard should be henceforth be refered to him. We believe that the entire football family will immensely benefit from his appointment. Any assistance rendered to him is highly appreciated”, the statement stamped though not signed by the, Edgar Watson Ssubi, the CEO, says.
Analysts say Hussein’s appointment was long overdue as a result of the changes within the media landscape in the country with the 24-hour news culture. His predecessor has for long been criticised for being an old-cultured spokesman unaware of new media.
Hussein is one of Uganda’s famous sports journalists having headed the Uganda Olympic Committee media commission for years, covered both the 2010 FIFA World Cup in South Africa and the 2012 London Olympics. He has a huge experience on the PR media scene.