The former manager of English Premiership side Chelsea FC, Roberto Di Matteo, will arrive in Uganda on August 13.
Di Matteo, who guided Chelsea to their first UEFA Champions League in 2012, is expected to make an exclusive announcement as a guest of Guinness, who are promoting football in the African continent.
“The former Italian footballer and Champions League winning manager will be right here in Uganda for the launch of a brand new Guinness football campaign that is set to excite fans across the nation day of soccer activities with football stakeholders in Uganda,” said Uganda Breweries Limited (UBL), who are coordinating the visit.
Di Matteo was capped 34 times for his country, and the midfielder played for various teams across Europe before becoming a manager.
“We are extremely excited to be hosting such an esteemed and great icon in the world of football and, as Guinness, we are proud to be associated with a man who through his achievements is truly made of more, just like the brand,” Mark Mugisha, Marketing Manager Uganda Breweries Limited, on Wednesday.
Mugisha said August 13th will mark a historic day for Uganda and the entire East Africa football fraternity.
“We can’t wait to announce what we have in store for Di Matteo and Guinness over the forthcoming months,” added the official.
The UBL official said Guinness is underlining its commitment to football in Uganda through a bold, challenging, distinctive, entertaining and inspiring platform.